As a Upper St Clair rental property owner, you realize that marketing is essential to attracting the right renters. And if you haven’t used virtual tours yet, you’re missing out! Letting potential tenants take virtual tours of your rental properties is an excellent way to show them what they’re getting before they visit.
We’ll discuss how virtual tours can benefit your rental property marketing and why all property owners should use them.
Virtual Tour Basics
A virtual tour offers a digital walk-through experience of a rental property. While photos capture the property from the photographer’s viewpoint, virtual tours offer a comprehensive view of each room.
Recent studies reveal that renters desire virtual tours of rental properties. Results from Zumper indicate that over 70% of renters would be comfortable renting an apartment without a physical visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours are an engaging method for potential tenants to see your rental properties. They enable potential renters to experience the space and determine if it suits their needs without a physical visit.
Virtual tours come in three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is formed by stitching numerous photographs into a single panoramic image. These tours enable potential tenants to see an entire room in one image and navigate by clicking and dragging. 360 virtual tours are simple and inexpensive to create, making them a great option for property managers just starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to virtually tour the property as if they were on-site. These tours are produced by taking numerous photos of a rental property and stitching them together using specialized software. While it may seem complex, many user-friendly tools and services are available to guide you. High-end rental properties usually opt for three-dimensional virtual tours due to the time and effort required to create them.
- Virtual Reality Tour. The most recent and immersive form of virtual tour is the virtual reality (VR) tour. These tours let potential tenants wear a VR headset and navigate the property as though they were walking through it. While VR tours are not yet widespread, they are becoming more popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours provide significant relief from the usual hassle of property tours. Potential tenants can view your rental properties comfortably from their homes or during work hours. This is particularly advantageous for out-of-state or international renters who struggle to arrange in-person tours.
- 24/Hour Availability. Potential tenants have access to virtual tours 24 hours a day, seven days a week. This means they can tour your rental properties whenever it suits them, without needing to align with your schedule. This tool is powerful, providing them with flexible viewing options.
- Increased Engagement. Virtual tours are shown to increase engagement significantly. Potential residents spend more time on websites offering virtual tours than on those without them.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google prioritizes fresh content, and including a virtual tour in your property listing is a great way to add new content and enhance your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Opt for high-quality images and videos, and stay away from low-resolution or blurry photos. Ensure potential tenants get a good understanding of your rental properties by using high-quality virtual tour content.
- Include a Call to Action. Incorporate a call to action (CTA) at the end of your virtual tour. A CTA is a message or button that motivates potential tenants to take the next step, such as scheduling a showing or reaching out for more information. Adding a CTA makes it more likely that potential tenants will choose to rent from you.
Virtual tours help potential tenants get a feel for your rental properties without a physical visit. Real Property Management Keystone can help you promote your Upper St Clair properties and boost your chances of finding great, dependable tenants. Contact us online or call 412-385-2300 today!
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